It was a training event in the field of communication that aimed to train the different participants in designing, creating and launching communication campaigns (offline and online) to promote the Erasmus + program, such as improving the communication strategy of ESN Spain and its sections.
From the 26th to the 28th of July, a small part of the Spanish federation of Erasmus Student Network (ESN Spain) has met in Valencia to make an exchange of knowledge about the communicative world. 31 participants, 6 staff members, 6 organisers, more than 48 hours of workshops about communication, online and offline marketing, social media, etc.
ESN Spain is getting bigger, evolving over time and adapting over the years. It is an association formed by volunteers, where they carry out activities for the Erasmus students. At the same time, it is a team of professionals that are formed day by day, with the opportunity to reinforce their skills. One of the fields that they work at the internal level of the association is the communication.
In the first edition of the Communication Summit, participants learned the importance and value of the ESN brand, generated visual content identification of the association, created communication campaigns and collaboration among them, such as how to show the values through photos and videos. The main focus of the event was the promotion of the 30th anniversary of the Erasmus programme, which has allowed the students mobility among European universities.
This event would not have been possible without the participation of the Universitat Politècnica de València , along with the support of the ESAA organisation (Erasmus + Student and Alumni Association), an umbrella organization that brings together the Association for Students and Alumni of Erasmus Mundus (EMA), GaragErasmus (gE), OCEANS Network and Erasmus Student network.
The values of the association represent both the Erasmus and all the volunteers who are part of it. People who are in every one of the 40 countries that make up our network.
A great brand carries a great responsibility.